Does “Luxury” Still Mean Something?
On this site we try to bring attention to the superlative experiences and hotels. We use the word luxury in its true sense, but admit that it’s an easy word to abuse.
A car review article in the Wall Street Journal this past Friday summed it up well.
“Does ‘luxury’ mean anything anymore? Overused by marketers of virtually every sort of consumer product, the term has been so abused by automakers lately that legendary General Motors chairman Alfred Sloan must be turning in his grave.”
Incidentally, the car being called a “luxury vehicle” was a ho-hum, gas-guzzling monster known as the Chrysler Aspen. It comes with sloppy steering and gas mileage that the reviewer found to be less than 13 miles per gallon. If we’re going to contribute that heavily to global warming, let’s at least do it behind the wheel of something special. Like a Rolls-Royce limo.