We’re starting to see the first signs of an environmental movement in the luxury travel market, which has up to this point mostly just used “green” initiatives to save money by not washing our towels. (If you really want to cut down on laundry, stop putting eight pillows on my room when I’m sleeping all alone.)

The BellHavens vacation home membership club so far only has Latin American homes in the Riviera Maya and Los Cabos, but their just-announced environmental initiatives will likely spread to more of these organizations.

Some of their environmental initiatives are so painfully obvious that it’s kind of sad this isn’t just standard practice.

- Compact florescent bulbs

- Solar heating for swimming pools.

- Xeriscaping in dry climates

- Upgrading from individual soap packaging to new waste-saving liquid soap dispensers

- LCD televisions and computer monitors. LCD screens use up to 75% less energy than a CRT monitor.

- Recycling paper, plastic and aluminum.

- Front Load washers and dryers. Cut water and energy use by 50% versus that of top-loading models.

- Tankless water heaters.

- Buy Local Program. Each BelleHavens home will be equipped with information on local markets, purveyors and specialty products for use in the professional-grade kitchens.

So you mean they’ll buy soap from a local craft producer instead of having it shipped all the way from France? Thank you. Call us crazy, but carting a 20-cent item halfway around the world does not make it any more luxurious. It’s time to end the charade that wealthy people don’t care about the environment and it’s time to stop equating “luxury” with “wasteful.”