LVMH Cheval Blanc Resort in the Alps

LVMH Cheval Blanc Resort in the Alps

The world’s largest luxury goods company, LVMH, is extending its reach into hotels and resorts. Using the name of its Bordeaux winery, Cheval Blanc, the Moet Hennessy Louis Vuitton company will add to its current French ski resort hotel with ones in Oman and Egypt in 2012 to start.

As with many hotel brands like Ritz-Carlton, the company won’t actually own the resort, but will put its name on them and take a management fee for running them. There will be a whiff of LVMH in the air though, with Givenchy spas and shops in the store featuring Louis Vuitton and Dior. I expect there will be plenty of their brands highlighted on the wine list and at the bar as well.

So far there’s no plans to enter the Latin American market with these hotels, but Terrazas de los Andes wine from Argentina will probably make an appearance and 10 Cane rum is pretty close—from Trinidad.