Zihuatanajo luxury resort

Some luxury resorts top “best of” lists by being consistently great year after year. Now on its third name, Viceroy Zihuatanejo is one of those that keeps pleasing long-time guests no matter what logo is on the sign out front.

Through serendipity or magazine assignments I get outside of Luxury Latin America, I sometimes end up going back to top resorts I’ve stayed at before, with a keen eye on what has changed for better or for worse. The first time I visited the upscale, low-rise beach hotel on Playa la Ropa, it was just changing from Villa del Sol to Tides Zihuatanejo. The food was excellent, the service impeccable, and the location right on the beach unbeatable.

Last year it got rebranded (by the same company) as a Viceroy, but thankfully the changes are minor and are all positive. A few furniture and artwork upgrades, a better stereo in some of the suites, and an upgraded gym were the main changes. Everything people loved about the old Villa del Sol is still in place: it’s just all gotten gradually nicer.

If a picture’s worth a thousand words though, maybe a video is worth even more. Here’s my tour of the grounds and a lagoon suite so you can get a sense of what it feels like to stay here.

There are a lot of nice little touches I like here that make me feel welcome, from the key fob in an embroidered holder you can wear as a necklace to the coffee you find outside your door when you get up in the morning. The service is everything you’d wish for in a laid-back but pampering beach resort. They know when to step in to make your stay better and they know when to back off and leave you to enjoy the serene setting in peace.

See our full (just revised) review of Viceroy Zihuatanejo in Mexico.