Chile hotel

If you’ve been reading the glossy travel magazines lately, you’ve probably seen them gushing about a new hotel in Chile called Singular Patagonia. It’s the kind of place the art directors at these magazines drool over: a repurposed old factory in a stunning setting, with a great chef at the helm.

Just one problem: most of these editors and art directors are in New York City and they have never set foot in the place. Neither have any of their writers. So they’re basically revamping the press release and passing it off as a recommendation.

Here at Luxury Latin America, we don’t work like that. We’ve got a man on the scene who can swoop in and see if the hype is justified. Our man in Chile is Jimmy Langman, who is also editor of the Patagon Journal. He has written guidebooks and done articles for Newsweek, plus he lives in Chile. So he knows what he’s talking about.

Here’s what he had to say about this strange and beautiful hotel:

The Singular is built on and around a 1915 cold storage plant for processing and exporting frozen meat and wool. After more than 70 years, the Frigorifo Puerto Bories plant closed down and in 1996 was declared a national monument. As Nicolas Sahli, the executive director and owner of The Singular tells it, this plant played an integral part in boosting the sheep farming industry in the region that his own great-grandfather several generations ago, Jose Menendez, helped establish. This industry now informs the cultural identity of Patagonia almost as much as the towering peaks in Torres del Paine.

The public rooms are in the historic sections, including the old slaughterhouse, but the rooms are in a new wing built just for the hotel. So hopefully you won’t be haunted by any ghost sheep.

See our full review here of Singular Patagonia in Chile.